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FAQs

Frequently Asked Questions about video testimonial production and our service.

Question:
What is a video testimonial?
Answer:

A video testimonial is a short video featuring a customer or client sharing their positive experiences and opinions about a product, service, or company. These testimonials help build trust and credibility with potential customers.

Question:
Why are video testimonials important for my business?
Answer:

Video testimonials provide authentic, relatable, and engaging content that can influence potential customers' purchasing decisions. They help build trust, showcase real-life success stories, and enhance your brand's credibility.

Question:
How long should a video testimonial be?
Answer:

Ideally, a video testimonial should be between 1 to 3 minutes long. This length is sufficient to convey the key message and keep the viewer engaged without losing their interest.

Question:
What should be included in a video testimonial?
Answer:

A compelling video testimonial should include an introduction of the customer, the problem they faced, how your product or service solved it, and the positive outcomes they experienced. It should also feature genuine emotions and a clear call to action.

Question:
How do you select customers for video testimonials?
Answer:

We recommend choosing customers who have had a particularly positive experience with your product or service, are articulate, and comfortable speaking on camera. We'll guide you through the selection process to ensure the best candidates are chosen.

Question:
What is the process of creating a video testimonial?
Answer:

Our process involves pre-production (planning, scripting, location scouting, and scheduling), filming (conducting interviews and capturing relevant footage), and post-production (editing, adding graphics, and finalising the video). We handle everything to ensure a smooth and professional production.

Question:
Can we use our own questions for the testimonial interview?
Answer:

Absolutely! We encourage businesses to provide specific questions they want their customers to answer. We'll also offer suggestions to ensure the testimonial is comprehensive and engaging.

Question:
How long does it take to produce a video testimonial?
Answer:

The entire process, from planning to final delivery, typically takes 2 to 4 weeks. This timeline can vary depending on the complexity of the project and the availability of the participants.

Question:
What if our customer is camera-shy?
Answer:

We have techniques to help camera-shy customers feel more comfortable, such as conducting a relaxed and informal interview, providing guidance throughout the shoot, and using a conversational approach to elicit natural responses.

Question:
Where can we use the video testimonials?
Answer:

Video testimonials can be used on your website, social media platforms, email marketing campaigns, sales presentations, and even at events or trade shows. They are versatile tools for enhancing your marketing efforts.

Question:
Can you help with the distribution of the video testimonials?
Answer:

Yes, we can offer guidance and strategies for effectively distributing your video testimonials across various channels to maximise their impact and reach your target audience.

Question:
What are the costs involved in producing a video testimonial?
Answer:

The cost for the service is £1400 +VAT for one day of production. For customers needing more than one day of production we provide customised quotes based on your specific needs and budget.

Question:
Do you offer packages for multiple video testimonials?
Answer:

Yes, we offer custom quotes for businesses that require multiple video testimonials based on your specific needs and budget.

Question:
How can we measure the success of our video testimonials?
Answer:

Success can be measured through various metrics such as viewer engagement, increased website traffic, lead generation, and conversion rates. We can help you set up tracking and analytics to monitor the performance of your videos.

Question:
What makes your video testimonial services unique?
Answer:

Our expertise in storytelling, professional production quality, and personalised approach make our video testimonial services stand out. We work closely with you to create compelling videos that resonate with your audience and achieve your marketing goals.

Still have questions?

Send us a message or schedule a call.